How German companies reach Chinese target groups
Despite geopolitical tensions, the consequences of coronavirus and fragmented global trade, China remains one of the world's most important growth markets.
At the same time, Chinese tourists and business travelers in Germany are becoming increasingly important as a target group with high purchasing power that needs to be addressed in a targeted manner.
We have been supporting companies in their communication with and in China for almost 20 years. Whether technology providers who want to open up new markets or brands, retailers, hoteliers and restaurateurs who want to attract Chinese target groups in Germany - we know both sides.
We support medium-sized companies in building their brand in China: from clear positioning and trade fair PR to sales support with WeChat marketing.
Our binational teams in Germany and China accompany you from the first workshop to implementation and evaluation - in German, Chinese and English.
Baidu is the leading search engine in China with a market share of 74 percent.
Douyin is the largest video platform in China.
Sina Weibo is the largest Chinese microblogging service.
Bilibili is a video sharing website dedicated to cartoons, comics and games (Anime, Comic and Games (ACG)) in China.
Zhihu is a question and answer service similar to Quora.
We take your brand to where your target groups are: WeChat, Douyin, RedNote and more. Our services range from strategy consulting, account opening and operation to PR concepts, media events, text and video content and integrated campaigns.
Thanks to partnerships with Tencent, Alipay, Baidu and other leading platforms, we provide you with customized services with maximum marketing impact - all from a single source.
China strategy: orientation and market entry planning
Target group analysis: reaching Chinese customers in a targeted manner
Digitalization: Making business models fit for China's digital landscape
Communication & sales: adapting and optimizing processes
Workshops & seminars: Building knowledge and preparing teams
Baidu SEO, SEA & Content Marketing
Alipay marketing for Chinese travelers
Websites & CRM interfaces
E-commerce stores & mini-programs
Brand presence on DeepSeek & Chinese AI tools
Content Marketing
Editing & content management
Creation of text, image, video
Content distribution
Media Relations
Community Management
KOL cooperations
Events
Promotion at the POS
Social Advertising
Trade fair PR
Delegation trips
Do you want to position your brand in China's dynamic and competitive social media? Then get the knowledge you need in our white paper!
More than just communication: companies in China use social media to acquire customers, promote their brand and maintain partnerships. WeChat, Weibo, Douyin and Xiaohongshu are very different from Western social media and integrate e-commerce, payment services and customer service. What's more, their users expect brands and companies to interact with them directly.
