We share stories—here's ours.

Every company has a story. Discovering that story, capturing its essence precisely, and turning it into business success—that was the vision of technology journalist Heidrun Haug when she founded Storymaker in 2001. In an ever-changing media landscape, we have been successfully carrying out this mission for over two decades—both locally and globally.

This is Us

Hardcore journalists, digital natives, PR specialists, technology experts, authors, graphic designers, and project managers—we’re a team with a wide variety of backgrounds. This diversity is our greatest strength. We’re driven by a passion for entrepreneurship, innovation, and in-depth storytelling.

We don’t just work globally—we are global: Our team brings together international perspectives and native speakers from countries such as China, Japan, Korea, and England to bring stories to life directly within their respective cultural contexts.

40+

Communication Experts

4

Locations

1

Story

From IT to the wider business world—and sometimes out for a beer

Our roots run deep in the IT industry. As early as the 1980s, our founder was writing about topics such as artificial intelligence and process optimization. This tech DNA continues to shape us to this day and served as the springboard for what we do today: We support technology companies across the entire spectrum—from IT and software to mechanical engineering and robotics.

But good stories know no industry boundaries. We’ve long been just as comfortable in the B2C sector, proving every day that we’re just as adept at navigating complex consumer goods markets as we are at explaining complex technologies. In short: We understand deep tech—but we also know our way around beer.

Building Bridges Between Worlds: A Focus on East Asia and India

We’ve always thought and acted globally. Early on, we were drawn to Asia to tap into new markets. A true milestone: In 2007, we became the first German PR agency to open our own branch in China. What began as pioneering work in China and Japan has grown into a wealth of expertise covering the entire East Asian region as well as the dynamic market in India.

The bottom line: Whether your next market is in Stuttgart, Shanghai, or Mumbai—our team will make sure you’re understood there. No fluff, but always with the right story to tell.

The People behind Storymaker

With Heidrun Haug's retirement, Katja Schabert, Björn Eichstädt, and Theresa Stewart are now jointly leading the agency into the future as the new management team:

Katja Schabert

Managing Partner

As a long-time managing director both in Germany and abroad—including in China—she brings extensive experience in finance, HR, IT, and organizational development. She strategically applies this comprehensive business expertise to leadership, change, and crisis communication at the C-suite level. Today, as the majority shareholder, she is responsible for Storymaker’s strategic direction and transformation.

Björn Eichstädt

Managing Partner

His success story at Storymaker began when he became the agency’s first trainee and led him to become managing director and partner. As an accomplished communications strategist, he is regarded as the driving force behind the agency’s digital and visual formats. He heads the Japan and Korea Desk in Munich.

Theresa Stewart

Managing Partner

A passionate networker and China expert, she joined Storymaker in Germany from China in 2020. She successfully established the agency’s Berlin office, became a shareholder, and joined the management team in 2022. As a proven specialist in China marketing, she heads the China and SEA Desk in Berlin.