"Communication creates and changes culture."
#story #sustainability #credibility
Informing, listening, talking to each other: I have been working in the media and communications world since the early 1980s. As a journalist, PR consultant and entrepreneur, I have gained a wealth of knowledge and experience on how communication can contribute to better understanding and respectful cooperation.
With the founding of the Storymaker agency, I have combined this know-how to create an agency culture of participation and appreciation and credible storytelling as a consulting service for companies. As an entrepreneur, I have been able to provide communications support to technology clients, operate in China, and raise my voice for ethical standards in communications.
Today, my focus is on training and supporting colleagues with whom I work on more sustainable communications and our culture of values. I am involved with the Global Ethics Institute, the Academy for Responsible Communication, bvik and the SRH Mobile University Advisory Board. Passing the agency on to the next generations and ensuring a continued owner-managed future is close to my heart.
"Agencies at war" - this is the title of the new issue of PR magazine with a statement by our founder Heidrun Haug.
To PR magazine
Heidrun Haug is co-editor of the book Glaubwürdige Unternehmenskommunikation (Credible Corporate Communication), published by Springer Verlag in 2021.
About the book at Springer Verlag
An article by Heidrun Haug entitled: "The ethical dilemma of communication" appeared in the 2021-03 issue
Zum Kommunikationsmanager
In the Spring 2021 issue of the German Chamber Ticker of AHK Greater China, Heidrun Haug has an article on "Can Ethics help reclaim public trust?"
To the German Chamber Ticker
