#storytelling #futuretelling #tech
Luke Skywalker, Han Solo and Yoda - my penchant for stories clearly began with Star Wars. I can't remember the exact details, only that - in my early teens - I had an "aha" moment. Something happened here that moved me. Of course, back then I didn't know the narrative algorithms behind a story; purely intuitively, I felt the power of the story (until Disney destroyed it with their follow-up movies).
Good stories move. They move especially when they carry a connectable message: the central idea as it is called by US screenwriting expert Robert McKee. We call it the core story of a company. And just as the central idea is the common thread of a blockbuster, the core story runs like a red thread through the communication - in the best case, but also the strategy - of a company. The core story answers two central questions: What does the company actually stand for? And: what does the company actually want to stand for in the future? Science fiction comes into play. Storytelling. Star Wars again. Stories can be used to outline future developments and show companies possible future scenarios. And that's what fascinates me about stories: They are the universal key to so many doors. Let's open them together.
Petra Sammer interviews Marc Voland for The Plot on the topic of storytelling and4 effective brand communication.
To What The Plot
Marc Voland tells in the blog pssst... Amazing Stories with Petra Sammer how creatives keep their creativity in lockdown and current developments of storytelling in communication.
To the blog psst ... Amazing Stories
In the article "The brand story gives direction to storytelling", Marc Voland discusses why the brand story should be the basis of communication.
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In the article "8 methods to find exciting stories" Marc Voland lists methods to find stories for brand communication.
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