RedNote - where China's lifestyle community makes its decisions

With RedNote, beauty, fashion, lifestyle and travel brands can reach the very consumers in China who are setting trends. As your partner for B2B and B2C marketing, we make your brand visible on China's most influential social commerce platform.

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RedNote marketing: Your key to success with China's young consumer market

Many German companies are reaching their limits in China. Their tried-and-tested marketing recipes hardly work there, especially with the young, demanding and digitally connected target group. This is because they obtain information almost exclusively via social media.

The key questions are therefore:
How do we become visible in this target group?
How do we communicate our quality in such a way that it is understood and appreciated?

Those who cannot answer these questions will lose out - and the field to the competition. For brands from the beauty, fashion, lifestyle and travel sectors, there is no way around the platform that today determines purchasing decisions: RedNote (Xiaohongshu, also known as "Little Red Book").

Free whitepaper
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Your strategic guide to RedNote

How does marketing work on China's most influential lifestyle platform? You will find the answers in our white paper - exclusive and practical. Based on our many years of experience, we have summarized the most important success strategies for German B2B and B2C companies.

  • Content strategies: How to develop content that attracts attention and converts.
  • Measuring success: Which key figures really count - for leads and reach.
  • Practical guide: From choosing the right account type to planning your posts
  • Cultural tips: How to avoid blunders and strike the right note with your message
Download the white paper for free now!

RedNote:
Trust creates purchasing decisions

More than advertising: over 300 million users actively search RedNote for inspiration and genuine recommendations. This is where the willingness to buy is created - not through traditional advertising messages, but through stories that inspire trust.

Authenticity is convincing
90 % of the content comes from users themselves. An honest review has more impact than any glossy campaign. This is exactly where we come in: We tell your story so that it is credible and relevant.

Access to the premium target group
70 % of users are female, half of them born after 1995. They live in China's major cities, are well educated, curious - and willing to invest in quality "Made in Germany".

Also interesting for B2B
RedNote is the ideal channel for showcasing specialist expertise and generating high-quality leads. This is why more and more companies are also using the platform for B2B communication. They position their founders as thought leaders and explain complex use cases in understandable "how-to" formats.

Our full service for your RedNote marketing:
From strategy to lead

As pioneers in China marketing, we know: A German brand strategy cannot be transferred 1:1 to China. That's why we develop a customized content strategy for you as a bridge between your brand DNA and the expectations of the Chinese community.

Strategy & account setup

Based on market research, our experience and a joint workshop, we develop your customized strategy - tailored to your target group and business goals. To do this, we set up your official, verified RedNote account.

Content creation & storytelling

Our German-Chinese team creates visually strong and relevant content that makes your brand DNA visible and tells your story authentically.

Influencer marketing

We find the right influencers to bring your products credibly to the relevant communities on RedNote.

Community Management

We take over the dialog with your target group: comment, like, answer questions - and thus ensure lasting loyalty.

Reporting & Optimization

You receive transparent reports with clear recommendations for action - for measurable and lasting success.

What is your RedNote strategy?

Benefit from our many years of experience and let us talk about it!

Get in touch with us!

20 years of China expertise for your China story

Storymaker is more than just a social media agency: we have been successfully connecting German SMEs with the Chinese market for 20 years.

Do you want more success on RedNote?

Let's explore together how your brand can benefit from Xiaohongshu's potential. Simply fill out the form and our China team will get back to you as soon as possible.

Contact us

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