RedNote / Little Red Book:
Your roadmap for visibility and leads in China

What makes the platform so effective today, how brands become visible - and which tactics scale B2B and B2C.

Little Red Book ideal for German brands

Little Red Book (Xiaohongshu/RedNote) was launched in China in 2013 and deliberately only runs as a Chinese version - international users see exactly the same content as the local community.

The interface is reminiscent of Instagram, the target group is heavily female and the focus is on lifestyle and product recommendations.

With deeper, credible content and a strong community culture, RedNote has built up over 300 million registered accounts and - supported by Tencent and Alibaba - has become one of the most important search and discovery platforms for travel tips, beauty and food.

Especially for German brands that want to grow in China, RedNote is a powerful channel for visibility, relevance and measurable demand - far beyond pure communication.

What does the white paper offer you?

Understanding the platform

How Xiaohongshu works and why the community is so effective.

Strategies that work

Proven playbooks for reach, trust and conversion.

Metrics & ROI

Measuring points that really control - without vanity.

Why Xiaohongshu now?

Relevance & Momentum

Strong global attention, growth outside China, high initial installations.

Search
High-Intent Discovery

Search & recommendations prepare purchase decisions - ideal for products that require explanation.

Performance Metrics
Community trust

Experience reports, high storage rates, knowledge posts - instead of hard sell.

A look at the white paper?

Platform overview & history
KOL strategy & algorithm
Performance measurement & tools

Download the whitepaper!

What makes the platform so effective today, how brands become visible - and which tactics scale B2B and B2C.