The rules are different in the Far East – also when it comes to communication. Our intercultural teams are building bridges. From Germany to China as well as from Japan to Europe.
Since 2007, we have been supporting Western companies in communicating with the Chinese market and Chinese target groups – with a dedicated office right from the start, initially in Beijing and later in Shanghai. Since 2013, we have been taking the opposite approach for Japanese companies - and bringing topics from East Asia to Europe. From strategy consulting to operational implementation, whether WeChat or German trade press, whether from West to East or in the opposite direction: intercultural expertise and story know-how come together at Storymaker. In this way, we help our clients to communicate their own story precisely and effectively to the respective target group. .
Auch in Deutschland entwickelte sich unser China-Team weiter – mit Fokus auf die digitale Kommunikation mit chinesischen Zielgruppen. Storymaker wurde die erste Partneragentur der WeChat-Macher Tencent und dank unserer Historie in der Technologiekommunikation wurden wir schnell Deutschlands führende Agentur im Bereich B2B-Kommunikation auf WeChat.
Wir decken alle digitalen Plattformen für China ab: WeChat, Rednote, Baidu, Zhihu & co. Weitere Partnerschaften mit Alipay, Ctrip, und Douyin und das große Marktpotenzial halfen uns bei der Entwicklung unseres zweiten Chinafokus: der Kommunikation mit chinesischen Touristen und Konsumenten für deutschsprachige Tourismus- und Handelsunternehmen.
Meanwhile, we also evolved our second East Asia focus: Japan. Since 2013, we have been supporting Japanese companies on their path to Europe. For more than eight years, our passion for innovation and the culture of the Land of the Rising Sun has helped us not only translate Japanese notions of long-term innovation and holistic thinking to the European hemisphere, but also position them in the local markets. Regular visits to Japan have further helped us to establish a wide-ranging network on the ground, which increasingly benefits our German-speaking customers, as well.
WeChat started out as a Chinese chat service for smartphones operated by Tencent, but has since been expanded to include numerous functions, including the mobile payment system WeChat Pay (comparable to Google Pay or Apple Pay).
Mit RedNote erreichen Marken aus Beauty, Fashion, Lifestyle und Travel genau die Konsumenten in China, die Trends setzen.
Alipay (Chinese 支付宝, Pinyin zhīfùbǎo) is a Chinese online payment system of the Alibaba Group.
