Trade fair communication for technology companies

From the announcement to the reporting - maximize the impact of your trade fair presence on all channels. With the right story.

Discover the full potential of trade fair communication

From a standing start to success.
With your story.

A company is more than its product. It is an original, with its own history, vision and significance.

But many trade fair stands remain just a glossy backdrop. Product brochures in 3D. Interchangeable. Easy to overlook. And forgotten.

We turn them into a stage for your uniqueness. Told in a gripping way, in text, images and video, before, during and after the trade fair.

This turns your stand into a magnet, your brand into a talking point and your presentation into a success.

With our cultural and linguistic expertise in China and Japan, we also open doors to Asian markets and target groups - with native-speaking teams and targeted strategies.

Our services for you

Strategic planning

Trade fair story incl. theme planning

Sales promotion measures

PR incl. stand talks and press conference

Social media strategy

Expert network

Pitch training for stand employees

Integration of influencers

International coverage

Media training

Content Creation

Video production (also live on site)

Key visuals and Schlender Stopper

Content for exhibition walls

Professional photography

Social Media

(Live) reporting in social media

Content strategy before, during and after the trade fair

Community Management

Performance analysis and reporting

PR & media relations

Press releases and technical articles

Interviews with managers

Organize stand talks

Trade fair tours

Technical article

Customized solutions?

We will put together an individual package according to your needs.

Request now

Trade fair communication for Asian target groups

Leading German trade fairs are attracting more visitors from Asia than ever before - especially from China and Japan. If you want to be successful here, you need to understand these target groups.

We help you to address Asian visitors directly in their native language - with perfectly coordinated texts, translations and trade fair materials. And, if required, with the support of our native-speaking colleagues on site, who will accompany your communication at the trade fair.

Your trade fair appearance will build a bridge between Europe and Asia - and become real business development for the growing Asian market, right here on your doorstep.

You are in good company

25 years of support in trade fair communication sets us apart.
Leading companies trust us.
A selection:

Trade fairs also rely on us

"The Hannover Messe brings the world to Lower Saxony and takes journalists to the host countries of the trade fair. Mechanical and electrical engineering industry in remote locations or in major cities - the engine and soul behind these great trips are the Storymaker colleagues. Reliable, persistent, confident - true partners of the industry and the VDMA!"
Holger Paul
Head of Communications and Press Spokesman, VDMA

Do you want more trade fair success?

Then we look forward to talking to you.

More journalist visits

Make journalists aware of you.

More social media reach

Increase the likes on LinkedIn and Co.

More coverage

Be present in the media.

More stakeholder engagement

Inspire partners, customers, interested parties - and employees.

More leads

Increase the ROI of your trade fair investment.

Contact us

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Trade fair communication guide

Free guide: "Trade fair communication that works - the complete guide for tech companies":
  • Checklists for all communication phases
  • Best practice examples of successful trade fair communication
  • Tips for optimal content production during the trade fair
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