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The Core Story makes it: Your company as an original

The Core Story for your company

You want to know

  • what your company is all about at its core?
  • how it stands out from the competition?
  • what is the purpose of your company?

You need

  • a starting point for brand development?
  • a basis for your storytelling?
  • a communicative bracket that unites all parts of the company?

You need a core story.

"Storymaker gave us important impetus for our brand development with a workshop. The developed story helped us to understand where we come from, what our strengths are and how we communicate them."

Hanna Pfaff, Corporate Communications, doubleSlash

In the core lies the power

In Storystudio® and with our method, we get to the heart of your company's core story - quickly and unerringly.

The core story carries the identity of the entire company. Compressed, emotional and packaged in a story.

One thing is certain: The core story is the starting point of the entire communication. It gives it power and the right direction - both internally and externally.

The core story ensures that your company is perceived as an original.

From core story to strategic communication in our story workshop

How do we go about finding your company's core story? With structure, our proven method and a good dose of fun.

  • Together we explore all aspects of your business
  • We condense the information into a core story
  • We derive brand and communicative measures from it: from PR to integrated campaigns

"As part of the strategic alignment of our company, we asked ourselves, what is the guiding story we want to tell in the marketplace?
We approached Storymaker with this question - and developed our core narrative in a joint process. In the process, Storymaker captured the essence of our brand exactly and thus laid the foundation for the logo, slogan and a website relaunch. The core story, slogan and logo express exactly what we stand for, what defines us as a company and how we will appear in the market in the future."

Dieter Loewe, CEO, ITSC

"Stronger growth, more international focus, more and new employees: We urgently needed a narrative that would get to the heart of our brand. Together with Storymaker, we developed this core story - and found a formula that reflects our self-image.
Concise, differentiating and above all: it fits us in every respect. I can highly recommend working with Storymaker."

Jens Schaumann, Head of Marketing, Marketing HQ, Sikla GmbH

"I think an important secret is that Storymaker has developed its own method for identifying and elaborating the Core Story. If you only work with other people's methods, you're still a student, but not a master."

Yusaku Kono, Head of Global Marketing, Japan Unix

The power of the core story

What advantages does the core story give you to differentiate yourself from your competitors?

Read our whitepaper to find out how our method helps you communicate more successfully in the market!

Request the whitepaper now:

We would be happy to develop your core story together with you - for clear communication that reflects the originality of your company, within the framework of a story workshop.

Whether on-site, hybrid or online: with short workshop sprints, we quickly get to the heart of your story. Arrange a no-obligation initial consultation.

Marc Voland, Head of Story at Storymaker

"Storymaker managed to get to the heart of our highly complex business with a core story. The core story is the foundation of the Seeburger brand and is also the guideline for our communication with customers, applicants and employees."

Jan Seeburger, Head of Digital Marketing - Inbound, Seeburger AG

Our offer

Free story check

You are not sure whether your core story will really be noticed, or you have not yet developed a story for yourself? Then book an initial meeting and let us know your preferred date, we look forward to talking to you.

Story from A-Z

Your company is currently in a change process - you need to further develop your core story, derive an employer branding or formulate a purpose. If these are topics for you, contact us for an initial consultation.

Start-Up Story Workshop

Your start-up is ready to take off, the first investor funds have been secured, communication is still running so smoothly and you are unsure about the launch story? Then request a non-binding offer. We will get back to you.

We are happy to expand a story workshop to include operational activities, be it PR, social, video, graphics - or approaches to overall content marketing.

"Marc Voland is not only a top story expert, but can teach his valuable knowledge to our participants in a way that is understandable, actionable and relevant to the target group. His structured and equally passionate manner makes every workshop - whether digital or on-site - an entertaining and very helpful exchange of knowledge."

Vesselina Lill, head of the W&V Academy about story workshops at the academy

Contact us

Would you like to book a story workshop, would you like more information, do you have a specific request?
Send us an e-mail or give us a call right away.

Marc Voland

Head of Story

Storymaker GmbH

+49 7071 938 72 0

info@storymaker.de
Write to us

We look forward to hearing from you!

If you want to find out about processing of personal data, please take a look at our privacy policy.

Thank you for your inquiry. We will get back to you as soon as possible.
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